News Articles & Blog
Microsoft's "Mojave Experiment"
-posted by Paul on
August 5, 2008
In July, Microsoft held a review allowing 140 individuals to test its new operating system, code-named "Mojave." Unknown to the majority of the users, "Mojave" was actually Windows Vista, which prior to review, was rated (on average) 4.4 out of 10 by testers. After all of the users had actually tested Windows Vista (Mojave), the average rating almost doubled to 8.5 out of 10.
If "Mojave" is emblematic of preconceived notions and misinformation, then it is quite possible that a new twist has been thrown into the madness that is the marketing war between Windows Vista and Mac OS X (Leopard). Until now, Microsoft has been relatively complacent and unresponsive to Apple's extremely aggressive marketing campaigns. However, with pop culture's ever-growing aversion to everything Apple and diminishing shares in the domestic operating systems market, Microsoft has finally taken steps to even the playing field. Their "Mojave" initiative illustrates the fundamental power of marketing, and the presumptuous nature of secondhand perception.
Check out "The Mojave Experiment" at http://www.mojaveexperiment.com.